About beauty, art and quantum physics
A big leap…The scene: January 20, 2018, Dubai, Shangri-La Hotel on Sheikh Zayed Road; the main street of the world capital of luxury and lifestyle. Lavylites, a young yet already sensational company from Europe, celebrates their market opening in the Emirates with 300 guests from all over the world. So far nothing unusual for Dubai, but three facts make one sit up. The first, customers call the products cosmetic creations – due to their legendary effects – ‘the wonder from Hungary’. This term has not been marketed by the company, the term was coined by enthusiastic clientele in recent years. Second, the company enters, after nearly two years of probing, a market outside its European domain of fifteen countries. And third, the decisive factor: for the first time, the brand opens in Dubai, the gateway to the world, connecting quantum physics – yes, rightly heard – with health and beauty.
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